How to Optimize Your Marketing for the Facebook Home App

I am talking about the new “Home” app that facebook announced lately. It is based on android and much more like a shell on top of the android OS. So what it does, it will turn your phone into a new facebook environment. It will replace the default home screen and the menu will be replaced with your facebook home.

Now tech heads are getting psyched about this announcement by the facebook founder, I feel there is a long term strategy by this social network to take over the smartphone operating system market.

For a starter facebook is taking help from android to spread across smartphone users, then they may build their own facebook OS for mobile devices and fulfill their dream of the facebook phone.

I see this is a brilliant concept and it will give the users a much more personal feel out of their smartphone experience. But how you can use this facebook home advantage for your own business?

Let’s talk about how the new FB home app will work and how you can make the best out of it:

Facebook Cover is Your Idle Screen

It is still not confirmed that if the fb cover page will be set as your phone’s wallpaper, but I am getting a hint that it will be. So you better use a cool new picture on for your FB cover that will align nicely on your phone’s idle screen. Your profile picture will be the only icon over there as the access to your facebook home (in your smartphone experience.)

The Facebook Home Feed

Upon opening up your menu, instead of a finding a list of apps you will be greeted with the new facebook home feed. The new home feed is the upcoming facebook multiple feeds platform and it will be much more organized and based on visuals. This means more images and visual content will show up on the home. Facebook home will have messages, chat heads and other apps and features built in to the “Home” app platform.

Use Your Facebook Profile for Marketing Activities

Facebook is not personal anymore. The new and updated platform is now much more wide and open. Your cover picture is public and most of your updates are open to friends of friends. This makes your profile and content accessible to almost everyone connected to your network. Facebook pages are having trouble to reach all of their fans, while your profile will be able to reach all of your friends. You can add upto 5,000 friends and unlimited people can follow your updates.

Put More Focus on Visual Content

Want to take advantage of the new facebook home app? Aim for much more visual content, post images, photographs, infographics, data visualizations, charts, meme’s, comics, drawing, illustrations. Image content gets much more interaction comparing to status updates or links. Your pictures and photos will show up in the news feed.

Make a Mobile Version of Your Website

Now that more people are using smartphones and soon more people will have access to the FB home app, you should start building a mobile version of your website if you haven’t done yet.

List Your Location on Facebook Page for Check-ins

If your business has a physical address then make a place page in facebook. List your address on that page so people can check in your place. It’s easy just make your page category into a local business, put your address and a map and check in option will show up.

So what are your thoughts on the new facebook home platform?

Image courtesy: Facebook

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This article How to Optimize Your Marketing for the Facebook Home App was first published on BlogKori